Before you decide to create a virtual booth, you need to first plan the strategy and set goals. One of the first things to do is digitize the elements of an in-person booth, such as buttons, click-points on your screen, and live video. If possible, use all three to make the most of your virtual booth. To make it more effective, you can also use a combination of images and videos to help draw attention to the booth.
A great virtual booth idea for a sponsor is a photo booth. With a photo booth, attendees can capture the moment and get a sponsor-branded memento. Not only will these mementos encourage attendees to share their photos online, but they will also give your sponsors a chance to promote their brand. In addition to mementos, 93% of marketers agree that consumers trust user-generated content over branded content. The resulting exposure can lead to more sales and brand exposure.
Think beyond marketing and sales staff. Virtual events provide an opportunity for organizations to interact deeper with visitors and engage with them on a deeper level. For example, consider hiring a developer, designer, engineer, or other employees behind-the-scenes. These individuals will have unique insights that your visitors will value. You can also create interactive content such as polls or contests. The more interesting and engaging your content is, the more people will visit your virtual booth.