In a world where everything is becoming more and more homogenized, businesses are looking for ways to set themselves apart from the competition. One way they’re doing this is by using custom stickers and labels to enhance their plain packaging. Here are 5 creative ways businesses are using stickers and labels to give their products an edge:
1. Brand your packaging and create a unique look
When it comes to branding, custom labels are a great way to create a unique look for your packaging. Not only do they help to reinforce your brand identity, but they can also be used to communicate key messages or features about your product. So if you’re looking to make a statement with your packaging, using custom labels is definitely the way to go.
2. Use packaging seals
If you want to give your packaging a more premium look and feel, using custom labels or stickers as packaging seals is a great way to do it. This not only looks great, but also provides an extra layer of security that let customers know that the product they’re buying is genuine and has not been tampered with.
3. Interactive packaging that engages the customer
With interactive packaging labels, customers can scan a QR code or use a NFC tag to learn more about your product. This is a great way to engage customers and give them an insight into what your product is all about. Additionally, it’s also a great way to track customer engagement and get valuable feedback.
4. Highlight the features of your packaging
If you want to make sure that your packaging stands out from the rest, highlighting the key features of your product is a great way to do it. This could be anything from the material used, to the environmental benefits, or even just the fact that your product is made in the USA. Whatever it is, make sure it’s front and center so that customers can see it at a glance.
5. Thank customers for their business
Saying thank you is always a nice touch, but it’s especially important when it comes to packaging. After all, your packaging is the first thing that customers will see when they receive your product. So why not thank them for their business with a custom sticker or label? It’s a small gesture that can go a long way in building customer loyalty.
As you can see, there are a number of different ways businesses can use custom stickers and labels to enhance their packaging. So if you’re looking for a way to set your product apart from the competition, using business labels and stickers is definitely the way to go.